LOGO GUIDE
The Dexter Containment logo is the most prominent visual representation of the organization in all instances and should be presented consistently and accurately to build recognition of the brand and effectively reflect the company’s image and identity.
In the included folder you will find sub folders containing .eps/.ai/.pdf files .jpg and .png files. If a vendor requests vector art/Illustrator/high resolution files, supply the .eps/.ai/.pdf files. If they request raster art, .jpg, or .png, supply them with the .jpg and .png files.
Section. 1 - Overview
Primary Logo
The main elements of the Dexter Containment identity are pictured here. This includes the primary full-color logo, black logo, secondary logo, and icons. All artwork must be constructed from reproduction-quality art or from high-resolution digital files.
Secondary Logo
Icons
Section. 2 - Identity Usage
Safe Space
Each aspect of the identity must be treated properly as it is applied to design. Pictured right are the guidelines for safe space when utilizing the logo lockup. The space surrounding the logo should never be smaller than the height of half of the logo icon.
Misuses
The Dexter Containment logo should always be used in its original format or under the guidelines given. Never should the logo be treated in one of the methods shown here.
EMBELLISHING
ROTATING
ALTERING PROPORTIONS
NON-DESIGNATED COLORS
NON-DESIGNATED COLORS
REORDERING ELEMENTS
DISTORT OR SKEW
ADDING STROKE
LAYERING ELEMENTS
Section. 3 - Typography & Color
Typography – Primary
Avenir – Black
Shown here is the primary typeface for Dexter Containment. Utilization includes headlines only.
The only acceptable weight for Primary uses is black.
Typography – Primary
Avenir – Roman
Shown here is the secondary typeface for Dexter Containment. Utilization includes body copy, charts, and data.
The only acceptable weight for Secondary uses is roman and light.
Color Palette
Shown here is the main color palette for the Dexter Containment brand.
The colors should never be used outside of the values shown here. When utilizing a logo file, check to make sure that the color profile is appropriate given the usage. The following shows each color profile’s appropriate use:
- CMYK: Offset Process Printing, Digital Printing
- PMS: Offset Process Printing, Screen Printing
Learn More - HEX: Screen-Based Applications
- RGB: Screen-Based Applications
CMYK – 0,87,80,70
RGB – 240,73,62
PMS – Warm Red
HEX – #f0493e
CMYK – 56,47,44,11
RGB – 117,118,121
PMS – Cool Grey 9
HEX – #757679